Customer Love Is Not Unconditional – Even When It Comes to Pizza
Everyone yearns for customer love. However, in business, getting customer love may be easier than keeping it. Nurturing customer love often means having to change your organization, and reinventing yourself to rekindle that special feeling. Otherwise, competitors may woo your customers away by better listening to their needs. We recently came across a 2015 Marketplace interview with Domino’s CEO, […]
When it Comes to Growth Strategy, You May Need to Scrap ‘Tried and True’ and Try Something New
“There is only one boss. The customer. And he can fire everybody in the company simply by spending money somewhere else.” Sam Walton It’s not new news – your customer drives your business’s success. But companies can struggle to understand or keep up with, what customers want at a fast enough pace to be able […]